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Business Practices and Attitudes for Success:
Sustainability:
The RealReal, an online marketplace for luxury consignment, emphasizes sustainability in the fashion industry. Julie Wainwright's commitment to sustainability aligns with the growing consumer demand for eco-friendly practices. The company encourages the circular economy by extending the life cycle of luxury goods.
Trust and Authentication: The RealReal prioritizes trust and authentication. The company employs experts to verify the authenticity of luxury items, addressing concerns about counterfeit products in the resale market. This commitment to quality and trust has built confidence among both buyers and sellers.
Technology and Innovation: Wainwright leverages technology and innovation to enhance the customer experience. The RealReal's use of data analytics and artificial intelligence contributes to personalized recommendations, efficient inventory management, and a seamless shopping experience, driving customer satisfaction and loyalty.

Business Practices and Attitudes for Success:

Strategic Leadership: Phebe Novakovic has been recognized for her strategic leadership at General Dynamics, a global aerospace and defense company. Her focus on disciplined management and strategic investments in key sectors has contributed to the company's growth and success.
Ethical Governance: Novakovic has emphasized ethical governance and compliance, reinforcing a commitment to integrity and responsible business practices. This approach has helped General Dynamics maintain strong relationships with government agencies and other stakeholders.
Employee Development: General Dynamics places a strong emphasis on employee development and diversity. Novakovic's leadership has fostered a corporate culture that values talent, innovation, and inclusivity, contributing to employee satisfaction and productivity.

Business Practices and Attitudes for Success:

Innovation and Adaptability: Under Susan Wojcicki's leadership, YouTube has consistently embraced innovation. The platform has expanded beyond its original video-sharing concept to include live streaming, virtual reality, and original content. This adaptability to changing consumer preferences and technological advancements has been a key factor in YouTube's success.

User-Centric Approach: YouTube prioritizes user experience, constantly refining its algorithms to enhance content discovery and engagement. This user-centric approach has fostered a massive and engaged user base, attracting content creators and advertisers alike.
Diversity and Inclusion: Susan Wojcicki has advocated for diversity and inclusion within the tech industry. YouTube has implemented initiatives to support diverse content creators and has taken steps to address concerns related to content moderation, emphasizing the importance of an inclusive platform.

Eno Eka, a Canadian Business Analyst, Consultant, and CEO, is the driving force behind Eny Consulting and the Business Analysis School. She has leveraged her entrepreneurial spirit to create a seven-figure global company.

The pandemic was a turning point for Eno, forcing her to transition from employee to entrepreneur overnight. Faced with this crisis, Eno founded Eny Consulting and created an educational platform to help companies and professionals pivot into technology.

Eno’s journey demonstrates the power of resilience, adaptability, and unwavering focus. Her philosophy, “focus on impact, and the income will follow”, has guided her throughout her journey. Today, her companies have reached over 100,000 professionals in 90 countries, affirming that it’s possible to turn crises into opportunities for growth and impact

New Connections is an educational travel company based in Leitrim, Ireland. They bring people from Nicaragua to Ireland who want to learn English, work, and immerse themselves in a different culture. Jaky had former experience working in a travel agency in the past. She enjoys helping people so wanted to help students experience another culture and learn English. She saw a niche to bring language learning and tourism together. She was self-confident in being able to bring to reality a business that did just this. She researched, asked questions, and formed partnerships. She now owns a successful business in Ireland.

https://www.facebook.com/newconnectionstravel

Mamobo Ogoro is a social entrepreneur based in Dublin, Ireland. Her company Gorm has a vision to build an understanding that difference does not mean division. They want to bridge community and industry through a unique blend of digital media and evidence-based intercultural training and consultancy.

Gorm is a non-partisan and non-religious social enterprise that focuses on a human-first approach engaging across lines of difference through media-related projects, and intercultural training programmes. Their values in realizing their vision of unity are:

Unity: People-centred approach to bridge building

Openness to Difference: Embracing human & social differences.

Respect: Treating others the way you want to be treated.

Integrity: Knowing and doing what is right.

Inclusivity: Embracing opportunities to contribute.

Human Rights: Protecting the civil, political, economic, cultural, and social rights of human beings.

20 years ago, Chef Sham Hanifa arrived in Ireland from Malaysia. He grew up learning to cook from his grandmother and inspired by her started his culinary career. He worked his way up from kitchen porter to head chef. Sham moved to Leitrim in 2008, He had a dream of owning a restaurant and it became a reality in the acclaimed The Cottage Restaurant. He owns a few others now along with a sauces line. He believes in learning from challenges and that being your authentic self will guide you to accomplish your dreams. Now that’s resilience!

NAME OF THE BUSINESS:

Ministry of Outsourcing

OWNER:

Amar Burić

COUNTRY OF ORIGIN:

Bosnia and Herzegovina

OFFERING SERVICES IN:

Germany and worldwide

Description of the company/business

Ministry of Outsourcing is connecting the wealth of the workforce in Bosnia and Herzegovina with the business opportunities available in the world. MOO is all about strengthening the capacity and enabling business opportunities.

The background story of the entrepreneur

As an entrepreneur with a background spanning digital marketing, pharmaceutical sales, project management, and lead generation, I thrive on the pursuit of new projects and opportunities. My journey is marked by a relentless drive for sales excellence and strategic innovation across diverse industries. Now, I leverage my skills and experiences to tackle new challenges and make meaningful contributions to the ever-evolving business landscape. I was born and raised in Bosnia and Herzegovina, and despite the massive brain drain from my country, I have decided to stay here and start a business. However, my business is tied to foreign countries because the goal of MOO's operations is to connect the workforce from Bosnia and Herzegovina with opportunities coming from abroad. Although MOO is registered in Bosnia and Herzegovina, its operations are conducted in the EU and the USA, which creates an excellent opportunity to achieve this goal.

Inspiration Behind My Business

What inspired me to start this business is the high level of youth unemployment in Bosnia and Herzegovina. I believe that Bosnia and Herzegovina has a lot of educated and smart people, but there aren't many opportunities in the country. Because of that, there was a need to seek those opportunities outside of Bosnia and Herzegovina while still keeping the workforce here.

A significant challenge you faced while starting the business and how did you overcome this challenge?

Offering the business services in foreign countries comes with many challenges. The hardest part has been people's wrong ideas about where I'm from. People still have prejudice about those who aren’t coming from the EU, even though we're part of Europe and have skilled workers. I overcame that through persistence in trying to arrange that first conversation. Once given the opportunity to introduce myself, showcase my team's skills, our past successes, our work, and offer a competitive price, doors would begin to open for me.

Patenting advice for migrant entrepreneurs

It's important to keep trying to reach your goals and not give up when things get hard. Even if cultural differences or prejudice make it tough, showing your value and quality not only helps you succeed but also teaches others about your culture and the importance of diversity.

NAME OF THE BUSINESS:

Sheez Games

COUNTRY OF ORIGIN:

Bosnia and Herzegovina

COUNTRY OF BUSINESS:

Germany

COMPANY HEADQUARTERS:

Germany

Description of the company/business

Sheez Games is a young board game startup from Cologne. Our goal is to produce hundreds of games and earn billions in the process, ultimately aiming to achieve world domination and make playing board games a must all over the world. So far, we've released, believe it or not, one game - "Memopolis". Memopolis is not a usual memo game. All of the 36 cards here are different. How to play it then? Very easily! The aim is to find two different landmarks from the same city. Either from Cologne, Munich, Berlin, Stuttgart, Hamburg or Frankfurt.

The background story of the entrepreneur

I have a bachelor degree in architecture, but I am in the video production my whole life. I’ve been living in Germany for the last 5,5 years and I’ve worked as a video producer and motion designer. Since last year I am freelancer and I do video production, motion design, creative workshops and right now producing Board games.  I moved to Germany 5,5 years ago. It was not planed. My idea was to offer my motion design skills as a freelancer from Bosnia to German companies. But one thing came to another and after 3 weeks I had an offer to come and work in Cologne. I thought “Why not, let’s try it”. And now - still in Cologne. I always wanted to create and produce new things. I did it in film and music and I felt it is time to do something which I can touch and feel. One idea came to another, and I came up with Sheez Games.

A significant challenge you faced while starting the business and how did you overcome this challenge?

As a migrant from Bosnia, you can come to live in Germany if you have a a signed work contract. After that you get a working visa. With that visa you are allowed to work in Germany for German companies. You can build your own business after 2 years working for some companies. I applied for my new visa where I would be able to do my own business as a freelancer right after 2 years. So, everything what I do today is actually postponed 2,5 years because I am a migrant.

"It's a great feeling when you know that something you've done will mark beautiful moments for people together. They will escape from the screen for a bit, socialize, look into each other's eyes, and communicate differently."

Advice for migrant entrepreneurs

It will be easier for migrants to try to create something. For example, if you fail, not many people will know it. You just don’t have this weight of toxic expectations from other people. If you have a steady job for many years, maybe you can lose it after trying something new. But if you are a migrant who just came to Germany and maybe work something which you don’t like, you can try to create something, and if that doesn’t go well, you can always find a job that you don’t like.

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