Pictures: Hier-we-go, Juicy
Mohammed Fadhel Al-Lami, a determined entrepreneur originating from Halle (Saale), embarked on his gastronomic venture while navigating through his academic pursuits. In a bold move devoid of prior experience in the culinary realm, Mohammed birthed NICE, a kebab store, and JUICY, an establishment specializing in delectable vegan donuts and tantalizing bagels. These two vibrant outlets stand as testaments to Mohammed's unwavering commitment to offering health-conscious yet mouthwatering culinary options, successfully drawing in a youthful, discerning clientele.
DESCRIPTION OF YOUR BUSINESS/SERVICE?
According to the interview, NICE and JUICY, strategically positioned a stone's throw away from each other, cater to a discerning audience seeking not only nutritious but also flavorful and aesthetically pleasing food alternatives. Driven by his vision for healthier eating habits, Mohammed ingeniously reimagined the traditional kebab by emphasizing wholemeal bread and sauces devoid of excesses, while JUICY proudly presents an array of vegan donuts, inventive bagels, and nutrient-rich "smoothies with intentions" meticulously curated from organic, locally sourced produce. Beyond their sumptuous offerings, both establishments boast vibrant interiors and meticulously designed spaces aimed at crafting an immersive and visually engaging dining experience.
MOTIVATION FOR BEING AN ENTREPRENEUR?
At the heart of Mohammed's entrepreneurial journey lies an unyielding drive to transform Halle's gastronomic landscape. Inspired by a friend's insight regarding a well-equipped kitchen, Mohammed embraced the opportunity, propelled by a fervent desire to introduce accessible yet wholesome food choices to the community. His impetus to provide affordable, healthy vegan options stemmed from personal encounters, acknowledging the dearth of accessible vegan-friendly dining experiences. Fuelled by this passion for inclusivity and health-conscious eating, NICE and JUICY emerged as embodiments of Mohammed's commitment to culinary innovation, as he states in the interview.
THE JOURNEY SO FAR - CHALLENGES FACED & HOW YOU HAVE OVERCOME
Commencing without industry expertise, Mohammed encountered formidable challenges, notably grappling with technical construction complexities. However, his resourceful network of friends emerged as invaluable pillars of support, aiding him through these turbulent beginnings. While academic courses provided foundational knowledge, Mohammed's true education lay in hands-on experiences and interactions with a multitude of supportive individuals. Surmounting bureaucratic hurdles with guidance from a specialist lawyer and navigating the intricate landscape of the COVID-19 pandemic became a litmus test for his resilience, necessitating adaptive measures such as pioneering delivery services and pioneering innovative strategies to sustain his burgeoning enterprises.
BENEFITS YOU HAVE EXPERIENCED/POSITIVE IMPACTS?
Mohammed's entrepreneurial endeavors reaped substantial success, surpassing anticipated sales figures and transcending ordinary customer interactions. The unique offerings of NICE and JUICY caught the attention of event organizers, leading to a surge in demand for celebratory occasions, unexpected events like funerals, and a burgeoning online presence on social media platforms, particularly Instagram. Beyond profitability, Mohammed's establishments have catalyzed job creation, diversified Halle's culinary landscape, and fostered an ethos of community engagement and inclusivity.
PLANS & VISION FOR YOUR BUSINESS?
While navigating the final stretches of his academic journey, Mohammed envisions expanding the footprint of his enterprises through the avenue of franchising, with potential inquiries emanating from cities like Osnabrück and Hanover. His ambitions encompass augmenting the existing establishments, mentoring and supporting aspiring entrepreneurs, and fortifying the foundation of his franchises. Envisioning Halle's untapped potential, Mohammed remains committed to the city's growth while strategically expanding his ventures to other locales. Armed with an unrelenting work ethic and an unwavering pursuit of continual enhancement, Mohammed envisages a future where NICE and JUICY become benchmarks for innovative, health-focused dining experiences, setting new standards in culinary excellence and community engagement.
JUICY - Donuts & Bagels (@juicy_halle) • Instagram-Fotos und -Videos
